Brand awareness may seem like a far off concept, and in truth, it is. For those marketers and business owners out there who like to gauge success with accountable and exportable numbers, brand awareness will likely ruin your mood.
However, just because it isn’t a metric that can be perfectly determined doesn’t mean the value isn't important. Brand awareness is incredibly important for business success and overall marketing goals. In a world where consumers rely on other people for research and opinions, brand awareness establishes product association.
Once a consumer learns of a brand, they start to recognize it without assistance, seek it out to make a purchase, begin to recognize it's value over other similar brands, and establish a loyalty that not only spurs on other purchases but also inspires recommendations to family and friends.
That, readers, is why brand awareness is so important to us. It establishes trust with our customers, creates positive associations, and builds invaluable brand equity that will allow us to become a household name and consumer staple in the growing organic industry.
Some of our favorite tools for brand awareness are the pins, keychains, and stickers we order from Stickers Mule. We use a branded Logo and a branded Lady bug image that our customers and new friends never leave behind. You can get any of our retail locations or at our next event.